{"id":60959,"date":"2026-04-27T21:29:59","date_gmt":"2026-04-27T19:29:59","guid":{"rendered":"https:\/\/agrawdata.com\/?page_id=60959"},"modified":"2026-08-14T12:47:56","modified_gmt":"2026-08-14T10:47:56","slug":"cerima-cherries-case-study","status":"publish","type":"page","link":"https:\/\/agrawdata.com\/en\/cerima-cherries-case-study\/","title":{"rendered":"Cerima Cherries | Case Study"},"content":{"rendered":"\t\t
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\n\n \n \n \u2605 Case Study\n <\/span>\n\n \n

\n Cerima Cherries increased its harvesting productivity by 40%<\/span>\n <\/h1>\n\n \n

\n With more than 500 hectares of cherries in Lleida, Cerima needed to measure what was happening in the field to grow. With RawData, they transformed data into decisions and results. \n <\/p>\n\n \n

\n \n Request your free\n <\/a>\n \n demo Talk to sales\n <\/a> \n <\/div>\n\n <\/div>\n\n <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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+40%<\/div>\n
Harvesting productivity<\/div>\n <\/div>\n\n
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+245K\u20ac<\/div>\n
Net return in one year<\/div>\n <\/div>\n\n
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10:1<\/div>\n
ROI for every euro invested<\/div>\n <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\n \n \n \u2605 Case Study\n <\/span>\n\n \n

\n +40% productivity and \u20ac245,000 return<\/span> in one campaign\n <\/h2>\n\n \n

\n Find out how Cerima Cherries digitized cherry picking with RawData and transformed data into real profitability.\n <\/p>\n\n \n \n \u2b07 Download case study\n <\/a>\n\n \n

\n Free PDF with all the data and results of the project.\n <\/p>\n\n <\/div>\n\n \n

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\u25c6 Case Study<\/div>\n
Cerima Cherries<\/div>\n
+40% harvesting productivity with RawData<\/div>\n <\/div>\n\n \n
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+40%<\/div>\n
Productivity<\/div>\n <\/div>\n
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245K\u20ac<\/div>\n
Return<\/div>\n <\/div>\n
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10:1<\/div>\n
ROI<\/div>\n <\/div>\n <\/div>\n
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\n In cherries, harvesting is two-thirds of the cost\n <\/h2>\n\n

\n Every minute and every kilo counts. Cerima Cherries was clear: if they wanted to grow, they needed to better measure what was happening on the pitch. But the challenges were not few. \n <\/p>\n\n

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\ud83d\udc65<\/div>\n
High variability between collectors<\/div>\n
Some workers collected twice as much as others, with no objective way to measure it.<\/div>\n <\/div>\n\n \n
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No individual data<\/div>\n
It is impossible to incentivize performance without records per person.<\/div>\n <\/div>\n\n \n
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\ud83d\udce6<\/div>\n
Losses in logistics<\/div>\n
Mixing quality and non-quality cherries in the field, generating waste.<\/div>\n <\/div>\n\n \n
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No connectivity in the field<\/div>\n
Many farms without coverage, which had blocked previous attempts at digitization.<\/div>\n <\/div>\n\n \n
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\u2705<\/div>\n
Need for simplicity<\/div>\n
The solution had to work without training and friction for the team.<\/div>\n <\/div>\n\n <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n In three years we have increased the productivity of the harvest by 40%. The one who harvested less now yields more, and the one who did it well, now does it even better. \n <\/p>\n\n

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\n Eduard Ced\u00f3\n <\/p>\n

\n Cerima Cherries\n <\/p>\n\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n How it works\n <\/h2>\n\n

\n We implemented a productivity and quality control system in the field, capable of operating without an internet connection and synchronizing data automatically.\n <\/p>\n\n

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01<\/div>\n
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Identification<\/div>\n
Each operator is identified with an NFC or QR wristband. No complicated apps, no training. <\/div>\n <\/div>\n <\/div>\n\n \n
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Registration by box<\/div>\n
Each box collected is scanned with the wristband. It is associated with the collector, the plot and the time. <\/div>\n <\/div>\n <\/div>\n\n \n
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03<\/div>\n
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Offline first<\/div>\n
The RawData app stores the data locally and automatically syncs it when it detects coverage.<\/div>\n <\/div>\n <\/div>\n\n \n
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04<\/div>\n
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Real-time visibility<\/div>\n
Managers can visualize yield and quality by picker, plot and variety from any device.<\/div>\n <\/div>\n <\/div>\n\n \n
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Automatic incentives<\/div>\n
The system calculates incentives based on individual productivity and quality. Total transparency. <\/div>\n <\/div>\n <\/div>\n\n \n
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Team loyalty<\/div>\n
Higher remuneration for the best collectors. Motivation is increased and rotation between campaigns is reduced. <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n Listen to the full story\n <\/h2>\n\n

\n Eduard Ced\u00f3, from Cerima Cherries, tells first-hand how digitalisation has changed the way he works in the field.\n <\/p>\n\n \n

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