★ Case Study

Cerima Cherries increased its harvesting productivity by 40%

With more than 500 hectares of cherries in Lleida, Cerima needed to measure what was happening in the field to grow. With RawData, they transformed data into decisions and results.

+40%
Harvesting productivity
+245K€
Net return in one year
10:1
ROI for every euro invested
★ Case Study

+40% productivity and €245,000 return in one campaign

Find out how Cerima Cherries digitized cherry picking with RawData and transformed data into real profitability.

⬇ Download case study

Free PDF with all the data and results of the project.

◆ Case Study
Cerima Cherries
+40% harvesting productivity with RawData
+40%
Productivity
245K€
Return
10:1
ROI

In cherries, harvesting is two-thirds of the cost

Every minute and every kilo counts. Cerima Cherries was clear: if they wanted to grow, they needed to better measure what was happening on the pitch. But the challenges were not few.

👥
High variability between collectors
Some workers collected twice as much as others, with no objective way to measure it.
📊
No individual data
It is impossible to incentivize performance without records per person.
📦
Losses in logistics
Mixing quality and non-quality cherries in the field, generating waste.
📡
No connectivity in the field
Many farms without coverage, which had blocked previous attempts at digitization.
Need for simplicity
The solution had to work without training and friction for the team.
"

In three years we have increased the productivity of the harvest by 40%. The one who harvested less now yields more, and the one who did it well, now does it even better.

Eduard Cedó

Cerima Cherries

How it works

We implemented a productivity and quality control system in the field, capable of operating without an internet connection and synchronizing data automatically.

01
Identification
Each operator is identified with an NFC or QR wristband. No complicated apps, no training.
02
Registration by box
Each box collected is scanned with the wristband. It is associated with the collector, the plot and the time.
03
Offline first
The RawData app stores the data locally and automatically syncs it when it detects coverage.
04
Real-time visibility
Managers can visualize yield and quality by picker, plot and variety from any device.
05
Automatic incentives
The system calculates incentives based on individual productivity and quality. Total transparency.
06
Team loyalty
Higher remuneration for the best collectors. Motivation is increased and rotation between campaigns is reduced.

Listen to the full story

Eduard Cedó, from Cerima Cherries, tells first-hand how digitalisation has changed the way he works in the field.

Do you want results like this on your farm?

Book a free demo with an agronomist from our team. We analyze your operations and show you how RawData can impact your income statement.